Okemini Precious Adams (Lagoscolar) Unveils Pan-African Growth Vision, Announces Nigeria’s First Professional Music PR Association

Nigerian entertainment entrepreneur and public relations strategist Okemini Precious Adams, popularly known as Lagoscolor, has unveiled an ambitious vision that will expand his business interests across entertainment, technology and real estate while spearheading the creation of what is expected to become Nigeria’s first professional association dedicated to Music Public Relations practitioners.

The announcement marks a significant milestone in Lagoscolor’s journey as Founder of Lagoscolour Entertainment Company Limited, Co-Founder of Tiikets Technologies, and Founder of Acrenova Limited—three companies focused on accelerating innovation, creating jobs, and strengthening Africa’s creative economy.

For more than seven years, Lagoscolour Entertainment has delivered artist management, music publicity, event production, brand communications and strategic marketing solutions for artists, brands and institutions. Building on that success, the company is now expanding its vision to create long-term opportunities for Africa’s next generation of creative professionals.

At the centre of this expansion is Tiikets Technologies, an event technology platform simplifying ticketing, registration, attendee management and event operations. Following rapid growth in Nigeria, the company has announced plans to expand into other African markets, Europe and the United Kingdom.

Lagoscolor also introduced Acrenova Limited, a real estate and infrastructure company established to develop commercial, hospitality and entertainment projects that attract investment and support economic development.

One of the company’s flagship ambitions is Lagoscolour Village—a proposed integrated entertainment and commercial destination that will combine live entertainment venues, film and music production facilities, media studios, hospitality, retail, sports infrastructure and a creative talent academy designed to nurture Africa’s future entertainment leaders.

Beyond business expansion, Lagoscolor announced plans to establish a professional association for Music Public Relations practitioners in Nigeria, an initiative aimed at strengthening professionalism within one of Africa’s fastest-growing entertainment industries.

The proposed association will focus on promoting ethical standards, professional certification, industry training, crisis communication, digital marketing, networking, policy advocacy and collaboration among music publicists, artist managers, media professionals, entertainment lawyers, record labels, broadcasters, marketers and other stakeholders across the entertainment value chain.

“Africa’s creative economy is growing at an unprecedented pace, and with that growth comes the responsibility to build institutions that promote professionalism, innovation and long-term sustainability,” said Okemini Precious Adams (Lagoscolor). “Our goal is not simply to build successful companies, but to create platforms that empower people, generate opportunities and leave a lasting legacy for future generations.”

Lagoscolor is inviting industry professionals, investors, creative entrepreneurs, government agencies, media organisations and strategic partners to join this movement towards a more innovative, ethical and globally competitive African entertainment ecosystem.

Okemini Precious Adams, professionally known as Lagoscolor, is a Nigerian entrepreneur, public relations strategist, music business executive, event producer, talent manager and brand strategist. He is the Founder of Lagoscolour Entertainment Company Limited, Founder of Acrenova Limited and Co-Founder of Tiikets Technologies. His work focuses on advancing Africa’s entertainment, technology and creative industries through innovation, professional development and sustainable enterprise.

Media Contact

Lagoscolour Entertainment Company Limited

Website: www.lagoscolour.com.ng

Instagram: @ManlikeLagoscolor

LinkedIn: Okemini Precious Adams

Tiikets: www.tiikets.com/discover