Bella Shmurda Considers Reinventing His Sound: Afrobeats Star Eyes New Musical Direction
In a recent exclusive interview with Just Vibes, popular Afrobeats artist Bella Shmurda revealed his plans to explore a fresh sound, potentially deviating from his signature vocals.
The Nigerian singer aims to tap into a broader audience by experimenting with new musical styles, marking a significant creative shift in his career.
The ‘Cash App’ hitmaker said, “I know I have a unique voice but I don’t want to be using it anymore. I want to try a new sound.”
Shmurda has been consistent with his sound since entering the spotlight in 2020 with his viral hit song ‘Vision 2020.’
Over the years, many Nigerian artistes have changed their sounds in a bid to appeal to new audiences, especially foreigners.
The trend has attracted a considerable amount of criticisms.
Wizkid led the trend with his 2017 Caribbean-themed project, ‘Sounds From The Other Side.’
Davido also attempted a sound change in his 2018 EP ‘Son Of Mercy’ but reverted to authentic afrobeats after the project “failed,” according to him.
Recently, Rema, Fireboy DML, and Ayra Starr have changed their sounds to appeal to global audiences.