The European Sex Championship, which has been tagged, is set to commence this week on June 8.
The competition will span a period of six weeks, during which participants will engage in sexual activities for a duration of 45 minutes to 1 hour daily, depending on the length of their matches.
Aside influencing the decision, the audience will also notice several aspects of the sexual activity.
The final decision on the winners will be arrived at after considering the factors like the chemistry between the couple, knowledge about sex as well as endurance level.
Sweden has officially declared sex as a sport and is also set to host its first-ever sex competition.
The participants will engage in sex sessions which can go up to six hours daily.
A panel of judges will decide the winners of the sex competition while the audience will also influence the final decisions.