Facebook changes it’s corporate logo | Find out why


Facebooks logo is getting a refresh. On Monday, the social media giant said its changing its corporate logo from one thats synonymous with its main Facebook app and website to one that can better mesh with the other products it owns and operates, including Instagram, WhatsApp and Oculus.

Antonio Lucio, Facebooks chief marketing officer, said in a blog post that the new branding — which has the Facebook name spelled out in a different font than the one thats adorned its namesake service for years — was “designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.”

The new logo is designed to pair with its various services, changing color to match the product its accompanying, such as green for WhatsApp or the purple and orange hue thats associated with Instagram. The move is also a sign that Facebook is trying to make it more obvious to consumers that it owns other social networks and messaging services. In October, the Pew Research Center released a survey that showed only 29% of Americans know Facebook owns both WhatsApp and Instagram.

The change comes as the Federal Trade Commission and multiple state attorneys general are looking into whether Facebook purchased Instagram and WhatsApp to stifle competition and if these actions harmed consumers. The company has also faced calls from politicians and even a co-founder to split WhatsApp and Instagram from Facebook. At the same time, Facebook is working on a way for people who use Facebook Messenger, Instagram direct message and WhatsApp to send messages to each other without having to switch apps.

RECOMMENDED:  Who Is Running Nigeria? President Buhari or Jubril From Sudan? By Chima Amadi

The new branding makes it more pronounced that Facebook owns Instagram and WhatsApp. The tech giant said in August it was rebranding Instagram and WhatsApp so users know theyre part of Facebook. Currently, Instagrams login screen says its “from Facebook” but the information is in gray text. With the new change, the word Facebook is all capital letters and includes colors associated with Instagram at the bottom of the login screen.

“People should know which companies make the products they use,” Lucio wrote in the blog post. “This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.”


  1. Have you ever thought about writing an e-book or guest authoring on other blogs?

    I have a blog based upon on the same topics you discuss and would love to have you share some stories/information. I know my visitors would value your work.

    If you are even remotely interested, feel free
    to shoot me an email.

  2. I must thank you for the efforts you’ve put in penning
    this site. I am hoping to see the same high-grade content from you in the future as well.

    In truth, your creative writing abilities has motivated me to get
    my own, personal blog now πŸ˜‰

  3. Excellent blog here! Also your site loads up fast! What web host are you using?

    Can I get your affiliate link to your host? I wish my website loaded up as quickly as yours lol

  4. You really make it appear so easy with your presentation however I find this topic to be actually one thing that I believe I would by no means understand.
    It sort of feels too complex and very vast for me.
    I’m looking forward in your subsequent post, I’ll try to get the cling of it!


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.